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140Talking HeadWarning hookEducation
Hook
LOCKING IN FOR COLLEGE OUTFIT
@kettsley
178.3K followers · usually 13.9K views a post
Views
1.8M
Likes
40.5K
Comments
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Why it worked
The creator uses a relatable and humorous take on the common phrase "locking in," subverting expectations to create a funny and engaging piece of content that resonates with viewers who also procrastinate.
Summary
The creator shows off her college outfit and explains that "locking in" for her means going to a cafe to gossip with friends rather than being productive. She then shows off her accessories.
Structure
- 1Introduces college outfit
- 2Explains "locking in" means going to a cafe to gossip
- 3Shows accessories
On-screen text
LOCKING IN FOR COLLEGE OUTFIT
Here's my outfit
Transcript
Here's my outfit to go to a cafe and lock in. And when I say "I'm gonna go to a cafe and lock in," I'm actually saying "I'm going to sip on overpriced coffee and gossip with my friends instead of actually doing anything productive." Accessories.
Original caption
kape: ₱300 pens & ibang school supplies sa 🍊app: ₱30 kasi 80% off 😎😎
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