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All breakouts
140Talking HeadWarning hookEducation
Hook
LOCKING IN FOR COLLEGE OUTFIT
@kettsley
178.3K followers · usually 13.9K views a post
Views
1.8M
Likes
40.5K
Comments
60
Shares
1.4K
Why it worked
The creator uses a relatable and humorous take on the common phrase "locking in," subverting expectations to create a funny and engaging piece of content that resonates with viewers who also procrastinate.
Summary
The creator shows off her college outfit and explains that "locking in" for her means going to a cafe to gossip with friends rather than being productive. She then shows off her accessories.
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Transcript, structure and on-screen text
3 beats, a 46-word transcript and 2 lines of on-screen text — the parts you need to write your own version.
Original caption
kape: ₱300 pens & ibang school supplies sa 🍊app: ₱30 kasi 80% off 😎😎
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