Why it worked
The video provides a clear, step-by-step makeup tutorial for a specific aesthetic (gyaru), which appeals to a niche audience. The creator's use of multiple, identifiable beauty products, even if not explicitly pitched, makes it valuable for viewers interested in recreating the look.
Summary
This video is a makeup tutorial demonstrating a daily gyaru makeup look. The creator applies various products including contact lenses, sunscreen, eyeshadow, eyeliner, concealer, blush, and lip gloss, detailing each step of the process. The video concludes with the final look, showcasing the completed makeup.