@sam_goatlifters — 26x breakout

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Proof not all goals look the same

@sam_goatlifters

658.6K followers · usually 220.9K views a post

Views

4.7M

Likes

627.1K

Comments

641

3.3K

Why it worked

The video likely resonated with viewers by challenging conventional fitness narratives and highlighting relatable, health-focused goals beyond just aesthetics. The conversational and supportive tone between the individuals also contributes to its appeal.

Summary

The video features a conversation between two individuals at a gym about their fitness goals. One person asks the other about their specific goals, which are revealed to be reversing diabetes, feeling confident, and reaching a target weight. The conversation highlights that not all fitness goals are about aesthetics like having a six-pack or massive biceps, but also about health and well-being.

Structure

1Introduction of the topic: goals
2Questioning typical gym goals
3Revealing personal goals (health, confidence, weight)
4Clarifying aesthetic goals
5Concluding with a motivational statement

On-screen text

Proof not all goals look the same What is ur actual goal? ??? What do u actually want to look like when ur done with this *hasn't got the typical gymbro goals *love you bro Ur bicep is massive U got a 6 pack? "The goal isn't necessarily that" "My goal is to get to a healthy weight" 1) working on reversing his diabetes "In terms of looks" I do want a little bit of a bicep 2) feel confident in his body 3) Goal weight 213kg -> <99kg *never been 2digit bodyweight before *thought that was everything but... *there was more "I wanna look good in a suit" I hear you bro "so when you're walking down that aisle" I just wanna be able to look down And see my nice lil fresh shoes *due to sizes bro can only order clothes online Time to remove the scaffolding brother ❤️

Original caption

Finally had the chat @Daud®