@sam_goatlifters — 19x breakout

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Proof the scales don't show all the changes

@sam_goatlifters

658.6K followers · usually 220.9K views a post

Views

4.1M

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792.1K

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18.8K

Why it worked

The video leverages relatable humor and a clear 'before and after' narrative centered around a common gym struggle. The creator's self-deprecating humor and the surprising reveal of progress make it highly shareable and engaging.

Summary

A gym-goer demonstrates how a machine that previously didn't fit him now does, highlighting his significant weight loss. He humorously points out his past struggles with the machine and his current progress, celebrating non-scale victories.

Structure

1Demonstrating the problem of fitting into a machine
2Modifying the exercise to accommodate the person
3The person's surprise at fitting
4Comparing current fit to past struggles
5Celebrating the progress as a non-scale victory

Product placement

Gymshark Athlete code GOAT10 (appears - creator is sponsored, does not change video content) Goat Gummies (appears - creator's own product, does not change video content)

On-screen text

Proof the scales don't show all the changes *thought we'd modify the exercise so bro could fit doing single arm so we don't have to worry about fitting issues moving his leg out the way so he has room bro didn't have hope So normal there's gunna be an issue getting past the legs *but then... *in shock at what I just saw "What issue" *hasn't realised yet "You ain't ever fit a machine preacher in your life" *not getting it Is that good? *how bro used to fit Do you remember the video? Orange gym You sat there Machine preacher on "Hitting ur legs and ur like it don't work" And you're like it don't work *this is the same machine! "You've shrunk" *the realisation "Bro your petite" "I'm a Petite Latina" Non scale victories 😂