Why do people support celebs but not people they know?

Why do people support celebs but not people they know? I talk about the psychology behind why people you know don't like and support your social media posts but are willing to like and support celebrity's posts. People that they don't actually know. Why does this happen? So I own a business in the UK. I've done for a few years now. So as you can imagine, I've been a victim to this many times and I feel like I now have a really clear understanding on why this actually happens. It is easier to support people that you don't know and don't live near you, because ultimately you don't feel threatened by them. However, when it comes to people that you've grown up with, that you've been to school with, that you live near, it's physically hard for people to support those because they're essentially holding up a mirror to you, showing you what you could have been capable of doing. And you know what this does? This triggers a lot of people. They feel comfortable supporting celebrities and strangers on the internet over you, because those celebrities are not threatened to them in any way. You on the other hand, doing something different, putting themselves out there, will be triggering this person. And I will fight anyone that says that's not that deep because it really is that deep. Like if someone is choosing to see your post, not engage with it, not support you, are willing to do that for someone else that they don't know, it's a conscious decision. One thing I've learned about being an adult is that people, when they are adults, know exactly what they are doing. They are choosing not to support you. It's a completely different story if they genuinely didn't see the post or if they've been super busy and they are still supporting you outside of social media. But when people are actively choosing to ignore what you are doing and not celebrate you in the same way that they would those, those need for. Remember that you are doing something that is triggering them. Something pushing. To eventually when you eventually do make it out the other side, become success, whatever that means on social media, they will come running back and they are now in my comment sections and DMs.