@tastyliveshow — 18x breakout

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When's the last

@tastyliveshow

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Promoted product

Roku

Why it worked

The video explains a significant business acquisition in a relatable way by connecting it to a common household item (the TV remote). It highlights the strategic value of distribution, making a complex financial deal understandable and engaging for a broad audience.

Summary

Fox is acquiring 73% of Roku for $22 billion, a move driven by Roku's extensive distribution network. Roku's presence in over 100 million homes, primarily through its smart TVs, offers Fox a significant platform to promote its own content and capture market share.

Structure

1Roku's perceived lack of relevance
2Fox's acquisition of Roku
3Roku's distribution advantage
4Roku's affordable smart TVs
5Fox's strategic benefits

Product placement

Roku: Acts - it is a streaming platform and smart TV operating system. Its interface is shown and discussed. Removing it would change the video. Roku: Appears - its logo is on a remote and on a TV box. Removing these would not change the video. Fox: Acts - it is a media company making a business decision to acquire Roku. Its stock is discussed. Removing it would change the video.

On-screen text

WHEN'S THE LAST SOMETHING ON ROKU? TIME YOU EVEN THOUGHT ABOUT ROKU? IS ON YOUR I'D BE WILLING HD ROKU Streamer BEEN A LITTLE WHILE. DESPITE THIS LACK OF CULTURAL RELEVANCE, TO BUY ROKU FOR ABOUT $22 BILLION. AND THAT LOGO REMOTE IS EXACTLY WHY. FOX IS BUYING 73% OF THE COMPANY FOR FOURTEEN POINT TWO BILLION DOLLARS, OF THAT IN REST IN FOX STOCK. IS PAYING ABOUT SIXTY DOLLARS PER 33% PREMIUM AND TWENTY DOLLARS CLOSED AT. ROKU FOX SHARES FELL ABOUT 15% ON WHILE ROKU SHARES SAME AMOUNT. THE DEAL, ROKU FOUNDER AND CEO ANTHONY WOOD WILL AS PART OF DIRECTORS AT FOX. FOX BUY A FORGOTTEN STREAMING COMPANY? THAT IN ONE WORD: DISTRIBUTION. OVER 100 MILLION HOMES GLOBALLY, OF THOSE AREN'T ROKU SUBSCRIBERS. THEY OWN ROKU TVS IN YEARS NOW. ELECTRONICS SECTION AT YOUR LOCAL WALMART AND SEE FOR YOURSELF. TO WIDESPREAD ADOPTION OF THEIR TVS THAT FOX CARES ABOUT FOX CHANNELS TO THE HOME SCREEN, ALSO SKIM PROFITS THAT ARE ALREADY ON ROKU.

Original caption

Fox is making headlines in the stock market this morning after announcing that they plan to buy 73% of Roku at a $22 billion valuation. The deal is $12 billion in cash and $2.2 billion in FOXA stock. That constitutes $160 per share of Roku, or a 33.3% premium from their last closing price. Fox is willing to pay this price for the distribution that Roku offers; they are in over 100 million homes, either in the form of streaming subscriptions or smart TVs. The stock market doesn’t like this move for Fox at all, with shares taking a 15% dive on the news. What do you think? Did Fox pay too much, or will this increased distribution give them a leg up? Let us know your thoughts in the comments! #Fox #Roku #Streaming #Takeover #greenscreen