You remember GoPro, right?

@atlasberry008

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Promoted product

GoPro

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7 videos7 creators

Why it worked

The video leverages the popularity of a major influencer, Markiplier, and a dramatic business story (a struggling company and a significant investment) to create engaging content. The comparison to the GameStop saga also adds a layer of relatable financial drama.

Summary

The video discusses how YouTuber Markiplier has become GoPro's largest shareholder with an 8.5% stake, investing $9.3 million. It contrasts this with the company's significant stock decline since 2014 and highlights Markiplier's success with his self-financed film 'Iron Lung'. The video also touches on GoPro's dual-class stock structure and compares Markiplier's passive investment to Ryan Cohen's activist approach with GameStop.

Structure

1GoPro's stock decline and current valuation
2Markiplier's investment and becoming largest shareholder
3

Original caption

Markiplier bought 13.5 million shares of GoPro — 8.5% of the company, roughly $9 million. The stock jumped 22% on the news. But he filed passive, and GoPro is dual-class. Nick Woodman's Class B shares carry 10 votes each, so the founder controls about two-thirds of the vote. I'd have gone the Ryan Cohen route. Cohen took a similar-sized position in GameStop, filed as an activist, pushed his way onto the board, and ended up running the company. Either way, the shift is real. Creators used to get paid to hold the product. Now they're buying the company that makes it. Markiplier, GoPro, creator economy, creator investing, dual class shares, activist investing, Ryan Cohen, GameStop, YouTuber investors, indie filmmaking, 13G filing #venturecapital #markiplier #gopro #creatoreconomy #investing

More from @atlasberry008

On-screen text

YouTuber Markiplier Is GoPro's Largest Shareholder at 8.5%. Now What? GoPro is currently valued between roughly $110 million and $185 million, marking a massive drop from its peak market value of $13 billion in 2014. THE WHOLE COMPANY 185 MILLION BUCKS AND THEY'VE HIRED DEFENSE BUYERS IT'S BECOME LIKE DISTRESSED TARGET Markiplier strikes gold with self-financed film Iron Lung HE SELF-FINANCED IRON LUNG THE HORROR MOVIE 3 MILLION BUCKS UP FOR EVERY STUDIO PASSED Every studio passed on Iron Lung. It grossed 51 million dollars. DISTRIBUTED HIMSELF AND IT OPENED UP 51 MILLION BUCKS FIRST WEEKEND WELL NOW YouTube Star Markiplier Is Now GoPro's Largest Shareholder HE'S GOPRO'S INDIVIDUAL YouTube Star Markiplier Is Now GoPro's Largest Shareholder Markiplier's 13.5 Million Share Bet on GoPro 13.5 MILLION SHARES FOR LIKE 9 MILLION BUCKS OWN 8.5% OF THE COMPANY Markiplier bets $9.3M on GoPro, becoming its biggest shareholder YouTube Star Markiplier becomes GoPro's largest shareholder with 8.5% stake GOOD ON NAH AN AMBASSADOR DEAL THE STOCK BASED ON HE CAN ACTUALLY BECAUSE ARE DUAL CLASS HE BOUGHT WHERE HE GETS 1 VOTE PER SHARE GoPro CEO Nicholas Woodman to finance $20M via senior secured notes and warrants. AND CEO NICK WOODMAN'S HAS 25 MILLION OF CLASS WHERE IT'S A SHARE SO WOODMAN CONTROLS OF THE VOTE HIMSELF MARKIPLIER'S 8.5% 3% OF THE VOTE OH AND HE FILED PASSIVE THAT HE'S NOT TRYING THE COMPANY I PROBABLY THE OTHER WAY Gamestop stock soars with activist Ryan Cohen gaining board seats I MEAN RYAN COHEN GameStop GameStop stock soars with activist Ryan Cohen gaining board seats GameStop names Ryan Cohen as CEO effective immediately, won't receive salary FORCED HIS WAY AND ENDED UP RUNNING THE COMPANY HAVE BEEN THE PLAY I THINK MARKIPLIER THINKS HE CAN LIKE INTO SOMETHING TRYING TO TALK TO GOPRO TEAM TO INNOVATE HAD ONE PRODUCT SINCE LIKE 2004 SOUNDS KIND OF LIKE A LOSING BUT HEY I'M JUST A SPECTATOR SIDELINES HERE WITH THIS COMPANY GoPro Searches for a Lifeline as It Lost $51 Million Last Quarter THE CHOPPING BLOCK PROBABLY ENDS UP DEFENSE DRONE BEFORE IT BECOMES GoPro Searches for a Lifeline as It Lost $51 Million Last Quarter BUT EITHER WAY GoPro Soars 22% as YouTuber Markiplier Becomes Its Largest Shareholder SPEAKS TO AN HAPPENING RIGHT BRAND DEALS How A Brand Deal Works YOU GET PAID ONCE AND THE UPSIDE TO SOMEONE ELSE How A Brand Deal Works BUT EQUITY EQUITY AND I CAN YouTube Star Markiplier Is Now GoPro's Largest Shareholder DEFINITELY AGREE ON ONE THING IF YOU'RE THE REASON WHY A PRODUCT IS YOU'RE GOING TO WANT WHAT THAT THINGS AND AGAIN THIS SORT OF THING JOIN OUR COMMUNITY F Frontier Signal from the edge. A private network for frontier builders and backers. LINK IN BIO

Transcript

You remember GoPro, right? The stock hit $93 bucks in like 2014 and it's under a dollar today. GoPro is currently valued between roughly $110 million and $185 million, marking a massive drop from its peak market value of $13 billion in 2014. The whole company is like 185 million bucks. And they've hired bankers, and they have defense buyers circling. It's become like a distressed target. But I wouldn't have put on my list who would have stepped up to the table. You know him, right? He's got 38 million YouTube subscribers at this point. Last year he self-financed Iron Lung, the horror movie that he put $3 million bucks up for. Every studio passed on Iron Lung. It grossed 51 million dollars. He distributed himself and it opened up number one doing 51 million bucks the first weekend. Cold killer. Well now, YouTube Star Markiplier is now GoPro's largest shareholder. He's GoPro's largest individual shareholder. He bought 13.5 million shares for like 9 million bucks. Owns now 8.5% of the company. Markiplier bets $9.3M on GoPro, becoming its biggest shareholder. YouTube Star Markiplier becomes GoPro's largest shareholder with 8.5% stake. And I'm good on the sponsorship. Nah, I don't need an ambassador deal. The stock. Markiplier bets $9.3M on GoPro, becoming its biggest shareholder. Based on, he can actually run the place because GoPro's stock are dual class. He bought Class A where he gets 1 vote per share. GoPro CEO Nicholas Woodman to finance $20M via senior secured notes and warrants. And CEO Nick Woodman's family trust has 25 million of Class B shares where it's a share. So Woodman controls about two-thirds of the vote himself. Markiplier's 8.5% is 3% of the vote. Oh, and he filed passive. That he's not trying to steer the company. If I'm being honest, I'd probably went the other way. I mean Ryan Cohen bought into GameStop, filed as an activist, forced his way onto the board and ended up running the company. That would have been the play. I think Markiplier thinks he can like talk them into something. Trying to talk to GoPro team to innovate after they've had one product since like 2004. Sounds kind of like a losing battle to me. But hey, I'm just a spectator on the sidelines here. With this company on the chopping block. GoPro Searches for a Lifeline as It Lost $51 Million Last Quarter. GoPro probably ends up more on a defense drone before it becomes on a film set. But either way, this deal speaks to an happening right. How A Brand Deal Works. You get paid once and the upside to someone else. How A Brand Deal Works. But equity. Equity. And I can. YouTube Star Markiplier Is Now GoPro's Largest Shareholder. Definitely agree on one thing. If you're the reason why a product gets cool again, you're going to want a bit of what that thing's worth. And again, this sort of thing. Join our community. Frontier. Signal from the edge. A private network for frontier builders and backers. Link in bio.