Why it worked
The video uses a relatable 'bait and switch' meme format to flex high financial success, which builds authority and curiosity without feeling like a traditional advertisement.
Summary
A creator shows a humorous video of a friend catching him smiling at his phone, revealing that he is actually checking his Shopify store's sales notifications. The video then displays his Shopify dashboard showing over $900,000 in gross sales.
Structure
- 1Creator smiles at phone
- 2Friend looks over his shoulder
- 3Reveal of Shopify notification center
- 4Display of high-revenue analytics dashboard
Product placement
Shopify is shown as the platform for the store's notifications and analytics.
On-screen text
when bro catches me smiling at my phone thinkin it's a girl but really it's shopify notifs..