HOUSTON IS ABOUT TO TURN ORANGE

The video taps into the excitement and visual spectacle of a large-scale fan event, leveraging the strong cultural association of the color orange with Dutch sports fandom. The inclusive message that 'you just have to wear orange' broadens the appeal beyond just soccer fans.

A massive crowd of fans, predominantly dressed in orange, are seen celebrating and following a double-decker bus through Houston. This event is described as a 20-year tradition that has spread to World Cup cities globally, with Houston being the next stop.