THIS SKYSCRAPER IS SECRETLY A TEMPLE

@mortezasafataj

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Why it worked

The video leverages a surprising and little-known fact about a prominent landmark to create intrigue and shareable content. The visual comparison between the skyscraper and the Mayan pyramid is compelling and educational.

Summary

The video reveals that Heritage Plaza in downtown Houston is secretly modeled after the Mayan pyramid El Castillo at Chichen Itza. Architect Mohammed Nasr designed the skyscraper in the 1980s, incorporating the pyramid's step design into its crown.

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Transcript, structure and on-screen text

5 beats, a 93-word transcript and 25 lines of on-screen text — the parts you need to write your own version.

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Original caption

Heritage Plaza’s stepped granite crown wasn’t random. Architect Mohammed Nasr visited Mexico’s Yucatán Peninsula and modeled the top of this Houston skyscraper after El Castillo, the great Mayan pyramid at Chichén Itzá. Share this with someone who’s driven past it a hundred times and never noticed. — Morteza | Houston Storyteller and Real Estate Adviser