When your playlist is on shuffle and this banger comes on and takes you back in time

@bopdropceo

5.5K followers · usually 5.9K views a post

Views

17.0K

Likes

1.7K

Comments

5

Shares

102

SoundTikTok sound · Say It (feat. Tove Lo)

Promoted product

Bopdropbopdrop.com

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12 videos

Why it worked

The video taps into a universal feeling of nostalgia triggered by music, making it highly relatable. The creator then seamlessly integrates their own app, Bopdrop, as a platform to share these musical moments, effectively demonstrating its use case in a native way.

Summary

The creator shares a relatable moment of a song from their playlist unexpectedly taking them back in time. They then demonstrate how to use the Bopdrop app to share that song with others.

Structure

1Relatable moment of a song triggering nostalgia
2Creator uses the Bopdrop app
3Creator posts the song to Bopdrop
4

Original caption

#musicrecommendations #flume #tovelo #sayit #bopdrop

More from @bopdropceo

Product placement

Bopdrop (app): The app is used to post songs and interact with other users. It is the primary focus of the video's second half, where the creator uses it to post a song. Removing it would change the video's narrative. Flume (artist): Appears on screen as the artist of the song being posted. Removing it would not change the video's narrative. Tove Lo (artist): Appears on screen as a featured artist on the song being posted. Removing it would not change the video's narrative.