Why it worked
The video likely performed well due to its relatable "get ready with me" format combined with a focus on skincare and haircare routines, which are popular on TikTok. The creator's aesthetic and the use of multiple trending products also likely contributed to its reach.
Summary
The creator is doing a "get ready with me to run" routine, applying various skincare and haircare products. She washes her face, applies masks and serums, braids her hair, and then applies more skincare products before finishing her routine.
Structure
- 1Washing face
- 2Applying masks and serums
- 3Braiding hair
- 4Applying final skincare products
- 5Finishing routine
Product placement
La Roche-Posay foaming cleanser (ACTS - used for cleansing face, removing it would change the video); Medicube Wrapping mask (ACTS - applied to face, removing it would change the video); Dr. Groot Hair product (ACTS - applied to scalp, removing it would change the video); Kérastase product (ACTS - applied to hair, removing it would change the video); Elizavecca official product (ACTS - applied to face, removing it would change the video); It's A 10 Haircare product (ACTS - applied to hair, removing it would change the video); Alpyn Beauty pore perfecting liquid (ACTS - applied to face, removing it would change the video); True Botanicals radiance oil (ACTS - applied to face, removing it would change the video); Tatcha dewyspf (ACTS - applied to face, removing it would change the video)