Why it worked
The video likely performed well due to its relatable 'get ready with me' format, focusing on a common routine (pre-run prep) and showcasing multiple popular skincare and haircare products. The creator's aesthetic and the clear demonstration of product application appeal to a beauty-focused audience.
Summary
The creator shares their pre-run skincare and haircare routine, applying various products to their face and scalp before preparing to go for a run. The video showcases a sequence of applying different serums, masks, and hair products.
Structure
- 1Washing face
- 2Applying mask and toner
- 3Applying scalp serum
- 4Applying hairspray
- 5Applying face oil
- 6Applying sunscreen
- 7Finishing skincare
Product placement
La Roche-Posay foaming cleanser (skincare product, used for cleansing face); Medicube wrapping mask + toner (skincare product, used for face mask and toner); Dr. Groot Hair scalp serum (haircare product, used for scalp); Kérastase scalp serum (haircare product, used for scalp); It's A 10 Haircare (haircare product, used for hair); True Botanicals radiance oil (skincare product, used for face); Alo (apparel brand, visible on clothing)