DAY 1

@itskatehurst

17.7K followers · usually 1.6K views a post

Views

16.1K

Likes

375

Comments

19

Shares

6

SoundTikTok sound · original sound - itskatehurst

Promoted product

BYOMA

Better skin starts with a Boosted Barrier. BYOMA's NEW skin compatible actives driven solution provides balanced and brighter skin. Try it today!

8 videos7 creators

Why it worked

The video resonates by framing self-care and personal growth as acts of love and necessity, particularly for mothers, challenging the notion that prioritizing oneself is selfish. The creator's vulnerability and relatable journey create a strong connection with the audience.

Summary

The creator documents the first day of her journey to self-improvement and motherhood, focusing on personal growth and self-care. She uses various skincare products and exercises, emphasizing the importance of prioritizing oneself.

Structure

1Introduction to the "Becoming HER" journey
2Reflecting on self-worth and challenging societal beliefs
3Starting the journey with exercise and healthy habits
4

Original caption

I’m so excited for this next phase of my journey to finding myself!! I’m about to lock in for real and dive deep to get back to feeling and looking my absolute best. I’m so lucky to have yall with me in this journey 🫶🏾🥹 #postpartumjourney #dailyvlogger #mommyvlogger #weightlossjourney

More from @itskatehurst

Product placement

Kendamil Infant Formula: used to prepare baby formula. Removing it would change the video. Alani Nu Energy Drink: appears in the background. Removing it would not change the video. Matrix: brand name on gym equipment (treadmill, cable machine, elliptical). The equipment is used for exercise. Removing it would not change the video. Medicube: brand name on a jar of Kojic Acid Turmeric Pads. The pads are used for skincare. Removing it would not change the video. BYOMA: brand name on a bottle of Hydrating Serum and a Moisturizing Gel Cream. The products are used for skincare. Removing it would not change the video.

On-screen text

DAY 1 Becoming HER mission goals life HER this more selfish feel bigger chase dreams asking But that yourself selfish loving kids, you build from self-abandonment showed myself through anxiety decision four decision day aren't transformation going ic say, showing when changes the clothes now am becoming worth so myself started I'm mainly it and truth already Well, for doing

Transcript

Day 1 of me becoming her. Day 1 of my becoming her series. I'm on a mission to hit my goals, build my dream life, and find myself in motherhood. Join me in the year to come. I feel like us moms are sold this lie that wanting more for yourself is selfish. That asking for too much is asking for too much. But I'm done believing that. Wanting more for yourself is not selfish. In fact, I think it's one of the most loving things that you can do for yourself, your kids, and the people who love you. You cannot build a life that you love from a place of self-abandonment. So today, I showed up for myself. I pushed through personal anxiety and fear. I made a conscious decision today to pour into your four. That decision is everything. It's day one. My results aren't going to show today. The transformation isn't going to show today. But the moment that you say, I am worth showing up for, when changes, the clothes now. It's right now. So that's where I am on day one of becoming her. Today I decided that I was worth it. So myself. I started my journey in the gym. Granted, it was mainly cardio. But we're working up to it. I ate healthy and nourishing foods and I made sure to honor the rituals that I've built. If day one already feels this good, well, then I feel like I'm in for a treat. Thanks for doing this with me, babes.