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14.9Talking HeadBefore / After hookLifestyle
Hook
2024 1 year before getting pregnant
@itskatehurst
17.7K followers · usually 1.6K views a post
Views
27.6K
Likes
378
Comments
20
Shares
106
Promoted product
postpartum weight loss journey
Why it worked
The video taps into a relatable and often vulnerable experience of postpartum body changes, offering a sense of shared struggle and aspiration for weight loss and self-rediscovery.
Summary
The creator shares a time-lapse of her pregnancy and postpartum journey, highlighting her weight gain and her commitment to losing 100lbs. She invites viewers on a similar journey of growth and rediscovery.
Structure
- 11 year before pregnancy
- 28 months pregnant
- 38 months postpartum
- 4Starting weight loss journey
Product placement
Nike (appears) - This is a brand of clothing worn by the creator. Removing it would not change what happens in the video.
Call to action
come along and let’s do this together babes!
On-screen text
2024
1 year before getting pregnant
2025
8 months pregnant
Do you think people
can tell I'm pregnant?
2026
8 months postpartum
Officially on my
postpartum weight loss journey
Original caption
Never did I think I would have gained this much weight during pregnancy 😭 but with gestational diabetes it was a tough ride those 9 months. I’ve felt so out of body since giving birth; I’m ready to get back to feeling and looking my best! I’m on a journey to lose 100lbs and rediscover myself in motherhood 🙂↕️🫡 if you’re on a similar journey to growth, rediscovery, or weight loss.. come along and let’s do this together babes! #postpartumweightloss #postpartumjourney #creatorsearchinsights #pregnancyjourney
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