Why it worked
The video likely resonated with viewers due to its relatable 'clean with me' format and aesthetically pleasing visuals, tapping into the popular trend of satisfying cleaning content and morning routines.
Summary
The video shows a woman performing a morning routine that includes cleaning her bathroom and bedroom. She brushes her teeth, tidies her vanity, makes her bed, and cleans surfaces with spray and a cloth. She then proceeds to wash some items in a washing machine.
Product placement
Mrs. Meyer’s Clean Day (cleaning spray, appears, removing it would not change the video), The Laundress (detergent, appears, removing it would not change the video), Aritzia (clothing brand, appears, removing it would not change the video), Brooklinen (bedding brand, appears, removing it would not change the video), Lefton (home decor brand, appears, removing it would not change the video)