shopping in Japan

@mikiraiofficial

2.5M followers · usually 89.5K views a post

Views

393.2K

Likes

23.5K

Comments

44

Shares

2.9K

Why it worked

The video uses a relatable and humorous take on the common experience of misunderstanding 'tax-free' shopping, especially in a foreign country. The quick cuts and exaggerated reactions add to the comedic effect, making it highly shareable.

Summary

Two friends are shopping in Japan and are surprised by the concept of 'tax-free' not meaning 'free'. They playfully argue about the meaning of tax-free before exiting the room with many shopping bags.

Structure

1Friends greet each other
2Text explains 'shopping in Japan'
3Text clarifies 'tax-free is not free'
4Friends enter a room with shopping bags
5Friends exit the room with many shopping bags
6Friends react to the amount of shopping

Product placement

Chanel bag (appears, removing it would not change what happens in the video); SK-II bag (appears, removing it would not change what happens in the video); SECO DATE bags (appears, removing it would not change what happens in the video); other shopping bags with logos (appears, removing it would not change what happens in the video)