making $30k a month as a girl means shopping on a Tuesday afternoon to find an outfit for Wednesday's girl dinner

The video taps into aspirational content by showcasing a lifestyle enabled by high income, using a recognizable luxury brand to visually represent that aspiration. The relatable (though aspirational) premise and the visual appeal of luxury shopping likely contributed to its reach.

Two women are shown shopping for outfits at a high-end store, implied to be Chanel, with the on-screen text stating that making $30k a month allows for such afternoon shopping trips. One of the women expresses reaching a state of pure harmony.

Chanel: (a) it ACTS - the bags are visible and implied to be purchased, suggesting the brand's products are being bought and used for an outfit. Removing the bags would change the visual context of shopping. (b) it merely APPEARS - the Chanel logo is on the shopping bags. Removing the logo would not change what happens in the video, but the bags themselves are part of the action.