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97.8Silent UGCOther hookConsumer Apps
Hook
iPhone 18 love
@apple.new355
35.8K followers · usually 67.1K views a post
Views
5.3M
Likes
44.6K
Comments
1.2K
Shares
50.7K
Why it worked
The video leverages a unique and visually appealing product design (heart-shaped iPhone) combined with popular TikTok audio and hashtags to create an engaging and shareable piece of content.
Summary
The video showcases a heart-shaped iPhone 18, presented as a new and desirable product. It features the unboxing and a close-up view of the phone's design.
Structure
- 1Unboxing the iPhone 18
- 2Revealing the heart-shaped phone
- 3Peeling off protective film
- 4Showing the phone from different angles
- 5Displaying the phone's side profile
- 6Final showcase of the phone's design
Product placement
iPhone 18: Acts - it is the central object of the video, being unboxed and shown off. Removing it would fundamentally change the video. Apple logo: Appears - it is part of the iPhone product itself.
On-screen text
iPhone 18 love
Original caption
#iphone18 #newiphone #iphone18love #fyp
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