This is the new

@siehbeauty

41.7K followers · usually 7.8K views a post

Views

269.8K

Likes

466

Comments

22

Shares

26

SoundTikTok sound · original sound - siehbeauty

Promoted product

Estée Lauder Double Wear

Why it worked

The video effectively showcases a popular, high-performance product in a context (bridal makeup) where longevity and flawless finish are paramount. The creator's professional status lends credibility, and the visual demonstration of the product's application and results makes it highly relatable and aspirational for viewers seeking similar outcomes.

Summary

A makeup artist demonstrates the Estée Lauder Double Wear foundation and setting powder, highlighting their suitability for bridal makeup due to their long-wear and buildable coverage. The video showcases the application process and the final flawless finish.

Structure

1Introduction of Estée Lauder Double Wear foundation
2Demonstration of foundation application and coverage
3Application of Estée Lauder setting powder
4Final look and endorsement for bridal makeup

Product placement

Estée Lauder Double Wear Stay-in-Place Makeup: ACTS - it is applied to the face and demonstrated as a foundation product. Removing it would change the video's content. Estée Lauder Double Wear Matte All-Day Glow Setting Powder: ACTS - it is applied to the face and demonstrated as a setting powder. Removing it would change the video's content.

Original caption

Testing out the NEW Double Wear by @Estée Lauder and it’s perfect for my brides! #EsteeLauderPartner #EsteeLauder #DoubleWear #MadeForMore

More from @siehbeauty

On-screen text

Estée Lauder Double Wear Stay-in-Place Makeup Estée Lauder Double Wear Stay-in-Place Makeup Estée Lauder Double Wear Stay-in-Place Makeup Estée Lauder Double Wear Stay-in-Place Makeup

Transcript

This is the new Estée Lauder Double Wear Stay-in-Place Foundation in the shade Desert Beige and as a professional makeup artist I love testing out new products to see what will work the best for my brides so let's test her out. The new Estée Lauder Double Wear Stay-in-Place Foundation has a lightweight buildable formula it covers everything for that flawless finish but doesn't feel heavy on the skin. It has a 36-hour wear with oil control and it has skin-loving benefits that bring instant hydration to lock it all in place. Let's go in with the Estée Lauder Matte All-Day Glow Setting Powder in the shade translucent light and of course any bridal look needs those special finishing touches. This look speaks for itself. If you haven't tried the new Double Wear foundation consider this your sign to test it out yourself.