Why it worked
The post tapped into the popular trends of astrology and color theory, presenting them in a visually appealing and easily digestible format through a slideshow. The creator's personal connection to the content, by showing their makeup matching the palette, added a relatable and engaging element.
Summary
The creator shares a slideshow of color palettes inspired by astrology signs, including Gemini Sun, Cancer Rising, Scorpio Moon, and Aries Venus. The final slide shows the creator's makeup style, noting that it lowkey matches the color palette.
Structure
- 1Introduction of astrology color palette concept
- 2Presentation of Gemini Sun color palette
- 3Presentation of Cancer Rising color palette
- 4Presentation of Scorpio Moon color palette
- 5Presentation of Aries Venus color palette
- 6Creator's makeup matching the palette
On-screen text
I wonder if I'll even like my astrology big 4 color palette...
GEMINI SUN
PANTONE
13-3820 TCX
Lavender Fog
FHI Cotton TCK
Lab 60.76 7.29 -0.98
RGB 184 171 176
HEX #B8ABb0
@jiamicdow
CANCER RISING
PANTONE
16-2111 TCX
Mauve Orchid
FHI Cotton TCK
Lab 60.33 23.44 -3.46
RGB 186 150 153
HEX #BA9699
@jiamicdow
SCORPIO MOON
PANTONE
17-1610 TCX
Dusky Orchid
FHI Cotton TCK
Lab 52.65 19.25 -1.78
RGB 154 113 130
HEX #9A7182
@cxntbiin
ARIES VENUS
PANTONE
17-2227 TCX
Lilac Rose
FHI Cotton TCK
Lab 48.19 54.73 0.25
RGB 159 68 117
HEX #9F4475
@jiamicdow
my favorite makeup style lowkey matches 👀