I'm a professional makeup artist. Today's look, we're gonna get into kind of a whimsical goth makeup look.

@siehbeauty

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SoundTikTok sound · Chopin Nocturne No. 2 Piano Mono

Promoted product

M.PH by Mary Phillips

Why it worked

The video taps into a popular aesthetic trend (whimsical goth makeup) and leverages the creator's expertise as a professional makeup artist. The use of multiple popular beauty products and the clear demonstration of application techniques likely resonated with a beauty-focused audience.

Summary

The creator demonstrates a whimsical goth makeup look using various products, including a face palette, foundation, blush, bronzer, and setting mist. She applies contour, concealer, and blush, then sets her base with powder and adds freckles with a marker before finishing with a setting spray.

Structure

1Introduction to whimsical goth makeup look
2Applying contour and concealer with a palette
3Applying brick-red blush
4Setting the base with powder and bronzer
5

Original caption

Whimsy Goth Makeup #makeup #whimsygoth #makeuptutorial #fallmakeup #makeupartist @m.ph by Mary Phillips @MakeUpForEverUSA @SACHEU Beauty US @ONE SIZE BEAUTY @NYX Professional Makeup @EADEM

More from @siehbeauty

Product placement

M.PH by Mary Phillips: Acts - used to apply makeup. Removing it would change the video. Mary Phillips is the creator of this product. Make Up For Ever HD Skin Undetectable Longwear Foundation: Acts - used to conceal blemishes. Removing it would change the video. ONE SIZE BEAUTY: Appears - the brand name is visible on the product packaging. Removing it would not change the video. NYX Professional Makeup: Acts - used to bronze the face. Removing it would change the video. EADEM: Appears - the brand name is visible on the product packaging. Removing it would not change the video. SACHEU Beauty US: Appears - the brand name is visible on the product packaging. Removing it would not change the video.

On-screen text

Whimsy Goth Makeup Pt. 1 Pt. 2 coming soon...

Transcript

I'm a professional makeup artist. Today's look, we're gonna get into kind of a whimsical goth makeup look. Let's get into this tutorial. It may technically still be summer, but I'm ready for some dark, moody fall glam. The goth whimsy style has been all over my feed. I finally got my hands on the Mary Phillips under painting face palette. Let's play with her today. I'm gonna use this shade. This is also her brush. Dipping into this shade. And then the contour. And then I'm gonna use the other side of the brush and softly blend this all into the skin. I'm gonna do a little extra spot concealing. This is the Make Up For Ever HD Skin Undetectable Longwear Foundation. I just want a little bit more coverage in some areas. For blush, I'm gonna go in with something a little bit more brick red. This is the Saie All-Day Cheek Stay-N in the shade Warm Brick. I have no idea how pigmented these are. I'm kind of scared that they might dry down patchy, but the formula is so easy to work with. It actually blends out really nicely. I'm just cleaning up the edges. I love that luminous finish. When I think of fall makeup, I think of matte skin. Besides beauty powder, I'm gonna set the base. My NYX Buttermelt Bronzer. It's like the perfect kind of toasty bronzed. I'm gonna add a few freckles. I'm just gonna spray down with the Saie Dewy St. Tropez mist. Just melts in some of those powders.