so you're spending

@itsbabykelz

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L'Oréal Paris Collagen serum and moisturizer

Why it worked

The video leverages a common pain point (expensive skincare) and offers an affordable, effective solution. The creator's personal endorsement and demonstration of the products' benefits, combined with the "drugstore" appeal, likely resonated with viewers seeking budget-friendly beauty tips.

Summary

The creator demonstrates how to achieve a glowing makeup base using affordable drugstore skincare products from L'Oréal Paris. She highlights the L'Oréal Paris Collagen serum and moisturizer as essential two-step products for hydration and a smooth complexion.

Structure

1Questioning expensive skincare
2Introducing drugstore alternatives
3Applying L'Oréal Collagen serum
4Applying L'Oréal Collagen moisturizer
5Showing glowing skin with makeup
6Shouting out L'Oréal Paris

Product placement

L'Oréal Paris Partner (appears, does not act, removing it would not change video) L'Oréal Paris (appears, does not act, removing it would not change video) L'Oréal Collagen serum (acts, is used to prepare skin for makeup, removing it would change video) L'Oréal Paris Collagen Moisturizer (acts, is used to prepare skin for makeup, removing it would change video)

Original caption

you’re sleeping on drugstore skincare!!! sorry I said it 👀 you don’t need to spend hundreds of $$$ on skin prep for a glass base and @loréal paris usa proves that ✨ #lorealparispartner #lorealcollagenserum #skincaretips #makeuptips #skinprep

More from @itsbabykelz

Their other posts in the index, biggest breakout first.

On-screen text

L'Oréal Paris Partner so you're spending $$$$ dollars and your makeup who said that this is what my makeup DRUGSTORE SKINCARE and it's only two steps and each is under $13 skin prep is everything so I always like to go in with serum first Paris Collagen serum and as you can see I've really tested this product out this serum has a milky texture to it anything that's milky in skincare is always really hydrating this will also fill in any dry or fine lines you might have I like to layer the L'Oréal Paris Collagen Moisturizer cause this is collagen infused it has a ton one of hydration and it also kind of just like smooths everything out another reason why this is so good for skin prep is because it's not greasy it absorbs into your skin pretty easily it does not clog my pores girl the skin is glowing should we do some makeup and this is what my skin looks like with makeup and this is what my skin looks like with makeup shout out to L'Oréal Paris for partnering with me cause this looks tea

Transcript

so you're spending $$$$ dollars and your makeup who said that this is what my makeup DRUGSTORE SKINCARE and it's only two steps and each is under $13 skin prep is everything so I always like to go in with serum first Paris Collagen serum and as you can see I've really tested this product out this serum has a milky texture to it anything that's milky in skincare is always really hydrating this will also fill in any dry or fine lines you might have I like to layer the L'Oréal Paris Collagen Moisturizer cause this is collagen infused it has a ton one of hydration and it also kind of just like smooths everything out another reason why this is so good for skin prep is because it's not greasy it absorbs into your skin pretty easily it does not clog my pores girl the skin is glowing should we do some makeup and this is what my skin looks like with makeup and this is what my skin looks like with makeup shout out to L'Oréal Paris for partnering with me cause this looks tea