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@asianndra — 130x breakout selling L'Oréal Infallible Blurfection Setting Powder | Overshot

130×Talking HeadCuriosity Gap hookLifestyle

Hook

you see those holes

@asianndra

423.4K followers · usually 196.6K views a post

Views

24.9M

Likes

208.0K

Comments

1.2K

Shares

11.3K

SoundTikTok sound · original sound - asianndra

Promoted product

L'Oréal Infallible Blurfection Setting Powder

Discover all Makeup, Skin care, Men & Hair Products on the L'Oréal Paris homepage and browse our exclusive content within the Beauty Magazine.

Why it worked

The creator effectively uses a common beauty concern (visible pores) and presents a relatable solution with a drugstore product, creating a strong sense of value and trust for viewers.

Summary

The creator demonstrates the L'Oréal Infallible Blurfection Setting Powder, highlighting its ability to blur pores and provide a smooth, matte finish. She emphasizes that it outperforms more expensive powders and is a drugstore find, expressing her strong endorsement.

Structure

1Showing pores and applying powder
2Introducing the L'Oréal powder
3Demonstrating the blurring effect
4Highlighting mattifying and brightening benefits

Original caption

BLURRING DRUGSTORE SETTING POWDER! i’ve been using this for SO SO long & wont ever stop recommending it! @loréal paris usa infallible blurfection setting powder #makeup #settingpowder #viralmakeup #LOrealParisPartner #LOrealParisMakeup

More from @asianndra

More breakout videos from this creator.

5

Emphasizing it's a drugstore product and a personal favorite

Product placement

L'Oréal Paris Partner (appears, does not act, removing it would not change what happens in the video) L'Oréal Infallible Blurfection Setting Powder (acts, its interface is operated, it generates a visible result, removing it would change what happens in the video)

On-screen text

L'Oréal Paris Partner you see those holes put down your expensive high end powders the L'Oréal Infallible Blurfection Setting Powder I know you can see my pores you see those holes this powder is insane I literally can't stop talking about it want you to see okay this literally beats out my high end powders boom it smooth it smooth it mattifies a subtle brightening especially this pink powder and this is absolutely no freaking filter my skin don't be looking like this OK and she's from the drugstore I've used powder so many times in my videos and when L'Oréal wanted to partner with me for this video I was like OBVFREAKINGISLY

Transcript

you see those holes you see those holes put down your expensive high end powders the L'Oréal Infallible Blurfection Setting Powder I know you can see my pores you see those holes this powder is insane I literally can't stop talking about it want you to see okay this literally beats out my high end powders boom it smooth it smooth it mattifies a subtle brightening especially this pink powder and this is absolutely no freaking filter my skin don't be looking like this OK and she's from the drugstore I've used powder so many times in my videos and when L'Oréal wanted to partner with me for this video I was like OBVFREAKINGISLY

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