“do your makeup like your birth year”

@itsbabykelz

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SoundTikTok sound · original sound - itsbabykelz

Promoted product

Clean & Clear Morning Burst Facial Cleanser

Wake up your skin with our gel facial cleanser with vitamin c & ginseng. Our cleanser leaves you with a fresh, citrus scent while the foaming formula cleanses your skin.

2 videos2 creators

Why it worked

The video taps into a strong sense of nostalgia by combining a popular makeup challenge with a beloved childhood product, making it relatable and shareable.

Summary

The creator recreates a Y2K makeup look inspired by their birth year, using Clean & Clear Morning Burst Facial Cleanser as a base. They share nostalgic memories of using the product in their youth and highlight its benefits.

Structure

1Introduction of the "makeup by birth year" challenge
2Recreating the Y2K makeup look
3Using Clean & Clear Morning Burst as a skin prep
4

Original caption

#CleanAndClearPartner #AD Your sign to do your makeup according to your birth year 👀✨ But first, I’m reaching for @Clean & Clear Morning Burst®! 💛 It’s made with Vitamin C and leaves my skin looking visibly brighter. Plus, it gently cleanses without disrupting my skin’s moisture barrier—the perfect way to prep my skin before makeup. She’s giving Y2K and I’m OBSESSED 🫢✨ Bring back a classic from your childhood and grab Clean & Clear for your morning routine. 💛 #makeuptutorial #makeupchallenge #y2kmakeup

More from @itsbabykelz

Product placement

Clean & Clear Morning Burst Facial Cleanser: ACTS - it is used to wash the face and is discussed as a product that brings nostalgia and is good for skin. Removing it would change the video's focus and demonstration. It appears as a watermark/logo in the corner and on the bottle itself.

Call to action

Let me know if you're also a 2000s baby and what look you search up your year.

On-screen text

#CleanAndClearPartner #AD “do your makeup like your birth year” year 2 year 2 relationships year 2000 makeup year 2000 makeup look “do your makeup like your birth year” “do your makeup like your birth year” Clean & Clear® recreate this Y2K look because literally, what is more nostalgic of the 2000s than that face wash. this is such a throwback, but I vividly remember before school I would wash my and then steal my mom's makeup and smear a bunch It honestly looked terrible. By the way, this is their Morning Burst® Facial Cleanser. The people who know, know, even the smell of this oh my god. If anyone else swore by this cleanser when please let me know. Not even gonna lie, she's like I still recommend it to this so affordable, great for teens. it has Vitamin C, and I literally but it has BHA in it. This formula is actually so tea. This is genuinely how I did my makeup back in the day. She's a little messy, but fun and carefree. but I feel like that's what the 2000s were about. Okay, I'm gonna change my hair and then come back, and this is the finished look. I'm obsessed, you guys. She's giving Y2K. She's giving back-to-school. This cleanser truly brings the nostalgia back for me, and she's available but let me know if you're also a 2000s baby and what look

Transcript

Apparently we're supposed to do our makeup like our birth year. So I searched mine up and this is what I got. Let's recreate this look. So I'm partnering with Clean & Clear to recreate this Y2K look because literally, what is more nostalgic of the 2000s than that face wash. Oh my god, this is such a throwback, but I vividly remember before school I would wash my and then steal my mom's makeup and smear a bunch of makeup on my face and it honestly looked terrible. By the way, this is their Morning Burst® Facial Cleanser. The people who know, know, even the smell of this, oh my god. It's so nostalgic. Like if anyone else swore by this cleanser when they were younger, please let me know. Not even gonna lie, she's like I still recommend it to this day because it's so affordable, great for teens. It has Vitamin C, and I literally didn't even know, but it has BHA in it. This formula is actually so tea. This is genuinely how I did my makeup back in the day. She's a little messy, but fun and carefree. But I feel like that's what the 2000s were about. Okay, I'm gonna change my hair and then come back, and this is the finished look. I'm obsessed, you guys. She's giving Y2K. She's giving back-to-school. This cleanser truly brings the nostalgia back for me, and she's available at Walmart. But let me know if you're also a 2000s baby and what look you search up your year.