Why it worked
The video effectively uses a direct comparison format with clear visual cues (checkmarks and crosses) to highlight the advantages of one product over another, making it easily digestible and persuasive for potential buyers.
Summary
The video compares the Sony A6700 and A7C II cameras, highlighting five key advantages of the A6700. These advantages include a fully mechanical shutter, uncropped 60fps and 120fps video recording, an extra customizable button, a larger grip, and support for an eye cup.