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Hook
Look what I found at Ross
@queen8_z
2.2K followers · usually 760 views a post
Views
159.2K
Likes
28.3K
Comments
449
Shares
2.8K
Why it worked
The video leverages the popularity of a trending football player and the 'treasure hunt' appeal of discount shopping at Ross to create relatable, shareable content.
Summary
A person shows off a Lamine Yamal FC Barcelona jersey they found while shopping at a Ross store. The video is a short clip showcasing the find.
Structure
- 1User enters Ross store
- 2User finds FC Barcelona jersey
- 3User shows the back of the jersey with Lamine Yamal's name and number
On-screen text
Look what I found at Ross
Original caption
#fifaworldcup #fifa #fcbarcelona #lamineyamal #ross
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