Why it worked
The video taps into nostalgia for the Twilight franchise and leverages a popular retail store (Ross) to create a sense of a "find" or a good deal, appealing to fans of both the movie and bargain hunting.
Summary
The video shows two Twilight-themed t-shirts available for purchase at Ross. The creator highlights the availability of these shirts at the store.
Structure
- 1Show black Twilight t-shirt
- 2Show brown Twilight t-shirt
- 3Text overlay: run to Ross
Product placement
Ross: APPEARS - a retail store where the video was filmed. Removing it would not change what happens in the video.
Twilight: ACTS - a brand of t-shirt featuring characters from the movie franchise. Removing it would change what happens in the video.
On-screen text
run to Ross