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1.8KTalking HeadDirect Question hookCreator Economy
Hook
what happened to Garage
@demii.justin
11.9K followers · usually 665 views a post
Views
1.2M
Likes
150.0K
Comments
1.1K
Shares
3.8K
Why it worked
The creator taps into nostalgia and shared consumer experiences, highlighting a common frustration when beloved brands change their product focus. This relatability can drive engagement as viewers share their own similar experiences.
Summary
The creator reminisces about how Garage clothing used to be a go-to store for trendy outfits, but has recently changed its offerings to primarily activewear in limited colors. They express disappointment with the current selection, leading them to leave the store without purchasing anything.
Structure
- 1Recalling past shopping habits at Garage
- 2Describing the store's previous appeal
- 3Noticing the change to activewear
- 4Observing the limited color palette
- 5Expressing dissatisfaction with the current offerings
Product placement
Garage Clothing: ACTS - the creator discusses their past shopping habits at the store, stating it used to sell "the shit" and was a place to buy outfits for nights out. Removing it would change the context of the creator's personal story. It is not clear if the store still exists or if the creator is referring to a specific location or the brand in general.
On-screen text
what happened to Garage
Original caption
Ardene is the new garage.. I said it
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