@jillianrae_unfiltered — 100x breakout

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Apparently if you're over a size medium you can't shop at Garage...

@jillianrae_unfiltered

15.6K followers · usually 2.0K views a post

Views

202.0K

Likes

6.2K

Comments

259

Promoted product

Garage Clothing

Why it worked

The video taps into a relatable frustration about body inclusivity in fashion, using a popular brand as a case study. The creator's personal experience and direct address to the audience create engagement and encourage discussion.

Summary

The creator visits a Garage clothing store to investigate a claim that people over a size medium cannot shop there. She browses various clothing items, noting the limited size availability and expressing disappointment with the brand's inclusivity.

Structure

1Creator questions Garage's size inclusivity
2Creator visits the Garage store
3Creator browses clothing, noting limited sizes
4Creator tries on items and expresses frustration
5Creator shows items she is considering buying

Product placement

Garage Clothing (brand name): Appears as a store name and on clothing tags. Removing it would not change what happens in the video. Garage (brand name): Appears as a store name. Removing it would not change what happens in the video.

On-screen text

THINK TOO GARAGE GUESS TODAY SIZE MEDIUM RIGHT GARAGE CORRECT THIS EXACTLY WHAT FOR PRINT SWEATSHIRT HAVE EXTRA WHICH REALLY UNFORTUNATE MEDIUM TRIPLE SMALL BUT HAVE FEEL ONE FUN HELLO TANK LOVE COLOR LITERALLY LOVE LILAC ARE KIDDING RESIST MOMENT SHIRTS SO CUTE THESE PANTS OVER LITTLE ALSO CUTE BIGGEST AND TEENY TINY THIS ALSO BUT MEDIUM AND LARGE BLACK THIS IS OVER A MEDIUM CUTE AN HAVE UM TOOK GRABBED ROOM GO ONLY SIX ROOM TIME STARTING AND AFTER LITERALLY TO THE LEOPARD LINE BUT FOR TRY SORRY

Original caption

Replying to @lila ⋆˙⟡ thin ≠ healthy… just because I wear a size 16/XL doesn’t automatically make me unhealthy, and if brands like @Garage Clothing can cater to women that wear an xxxs, they should also be able to make clothes for women & girls in larger bodies. It’s not that hard of a concept 🤷‍♀️ #garageclothing #midsized #midsizefashion #clothesshopping #creatorsearchinsights