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37.3Talking HeadProblem Callout hook
Hook
When you're gonna tell me that azelaic acid burns like this
@thatyeastt
21.2K followers · usually 611 views a post
Views
22.7K
Likes
735
Comments
196
Shares
8
Why it worked
The creator uses a relatable and exaggerated description of a common skincare side effect (burning from azelaic acid) to engage viewers. The direct question and expression of extreme discomfort encourage comments and shared experiences, driving engagement.
Summary
The creator questions the worth of azelaic acid, describing its burning sensation and asking how long others experience this side effect. They express a strong aversion to the discomfort, even considering scraping their skin off.
Structure
- 1Questioning the worth of azelaic acid
- 2Describing the burning sensation
- 3Expressing extreme discomfort
- 4Asking about others' experiences
- 5Wondering about the duration of the burn
On-screen text
is it worth it??
Transcript
When you're gonna tell me that azelaic acid burns like this I'm literally gonna scrape my skin off How long does this last for you guys
Original caption
HELP #skincare #azelaicacid #tretinoin
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