"I hate azelaic acid"

@summercooljinny

89.9K followers · usually 32.1K views a post

Views

151.3K

Likes

8.0K

Comments

66

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Selling · SaaS › Other SaaS

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Why it worked

The video effectively uses a common skincare ingredient (azelaic acid) and presents it in a relatable way by addressing multiple skin concerns. The use of on-screen text and quick cuts to different products keeps the viewer engaged.

Summary

The creator showcases several azelaic acid-based skincare products, addressing different skin concerns like acne marks, redness, irritation, and dryness. Each product is presented as a solution to a specific skin issue the creator experiences.

Pro

Transcript, structure and on-screen text

5 beats and 11 lines of on-screen text — the parts you need to write your own version.

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The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.

Original caption

what do you mean you hate azelaic acid? 🧐 products: @PURITO SEOUL Azelaic 10% + Kojic Serum @SKIN1004 US Azelaic Acid 10 Ampoule @anua_global Azelaic Acid 10 Hyaluron Redness Soothing Serum Korean pharmacy OTC Azelia Cream #azelaicacid #koreanskincare #SkinCare101 #redness #acnemarks