Why it worked
The video effectively uses a common skincare ingredient (azelaic acid) and presents it in a relatable way by addressing multiple skin concerns. The use of on-screen text and quick cuts to different products keeps the viewer engaged.
Summary
The creator showcases several azelaic acid-based skincare products, addressing different skin concerns like acne marks, redness, irritation, and dryness. Each product is presented as a solution to a specific skin issue the creator experiences.
Structure
- 1Introduction to hating azelaic acid
- 2Addressing acne-prone skin with serum
- 3Addressing sensitive, red skin with serum
- 4Addressing dry, textured skin with serum
- 5Addressing barrier strength and faster results with cream
Product placement
PURITO SEOUL Azelaic 10% + Kojic Serum: acts - it is a serum that is applied to the face to address acne marks. Removing it would change the video. SKIN1004 US Azelaic Acid 10 Ampoule: acts - it is a serum that is applied to the face to address redness and irritation. Removing it would change the video. Anua Global Azelaic Acid 10 Hyaluron Redness Soothing Serum: acts - it is a serum that is applied to the face to address dry, textured, bumpy skin. Removing it would change the video. Korean pharmacy OTC Azelia Cream: acts - it is a cream that is applied to the face to help achieve faster results and strengthen the skin barrier. Removing it would change the video.