Hey sir, do you mind holding my phone while I

@thatyeastt

21.2K followers · usually 618 views a post

Views

2.9K

Likes

44

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3

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SoundTikTok sound · original sound - thatyeastt

Promoted product

CHILLAB lip gloss

Why it worked

The video likely worked due to the unexpected and rapid transformation of the creator's lips using the lip gloss, creating a visually striking and satisfying effect.

Summary

The creator asks a stranger to hold their phone while they apply lip gloss. They demonstrate how the lip gloss transforms their lips from black to pink in a short amount of time.

Structure

1Ask stranger to hold phone
2Apply lip gloss
3Show transformation
4React to the result

Product placement

CHILLAB lip gloss: ACTS - it is applied to the lips, changing their appearance. Removing it would change the video's outcome. CHILLAB USA: APPEARS - it is a brand name associated with the product. Removing it would not change what happens in the video.

On-screen text

Original caption

#chillab #chillabusa @CHILLAB USA

More from @thatyeastt

More breakout videos from this creator.

CHILLAB CHILLAB USA

Transcript

Hey sir, do you mind holding my phone while I Yeah, sure. Thank you. How bad do my lips look right now? Oh, great. Right? Kind of gray, right? Dry gray. Look at this. This lip gloss literally goes from black to the most perfect pink in like 20 seconds. See look. Holy smokes.