Why it worked
The video leverages a popular fast-food chain and a compelling offer (free food) to generate interest. The clear, step-by-step instructions and visually appealing food shots make the promotion easy to understand and enticing.
Summary
This video announces that Raising Cane's is giving away free BOGO Box Combos on June 20th and 21st. To get the offer, customers need to show up to any Raising Cane's location and order any Box Combo.
Structure
- 1Announcing free food giveaway
- 2Explaining how to get the free food
- 3Showing the food and the restaurant
- 4Listing the dates the offer is valid
- 5Encouraging viewers to take advantage of the offer
Product placement
Raising Cane's chicken fingers and box combos are shown throughout the video. The Raising Cane's restaurant exterior is also shown.
On-screen text
Tomorrow,
Raising Caines is giving away...
Free
Box Combo's
For Father's Day
(...and here's how)
1. Show up to any Raising Caines location
Tomorrow, June 20th
2. Order any Box Combo
...and they'll give you FREE BOGO
Canes
Completely Free!!
Works both
these dates:
- Tomorrow Saturday June 20th
- Father's Day, Sunday June 21st
You & your friends can get FREE Raising Canes!!