Tomorrow,

@financeunfolded

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SoundTikTok sound · original sound - financeunfolded

Promoted product

Chipotle

Order tacos, burritos, salads, bowls and more at Chipotle Mexican Grill. Order online for pick up or delivery and join our rewards program today.

7 videos7 creators

Why it worked

The video leverages a popular fast-food chain and a desirable "freebie" offer, combined with a simple, easily met condition (wearing a backpack) to create a viral promotion.

Summary

Chipotle is offering a buy-one-get-one free burrito deal tomorrow, August 20th, for customers who show up wearing school apparel, a backpack, or anything back-to-school related. The promotion is valid from 3 pm local time until closing at participating locations.

Structure

1Chipotle is giving away free burritos tomorrow.
2The condition is to wear a backpack or school-related items.
3Show up to any Chipotle location on August 20th.
4

Original caption

are you n your friends savin this one for some freebie chipotle tomorrow?? ‼️🌯✅ Chipotle Back to School BOGO tomorrow, August 20th ✅ #chipotle #freebies #freebie #student #fastfood

More from @financeunfolded

Product placement

Chipotle: ACTS - a restaurant chain where customers can buy food. Removing it would change what happens in the video. Chipotle Sundays Deal: APPEARS - a promotion offered by Chipotle. Removing it would not change what happens in the video.

Call to action

Show up to any Chipotle location tomorrow, August 20th, wearing a backpack, school apparel, or something back-to-school related, between 3 pm and closing time to get a buy-one-get-one free burrito.

On-screen text

Tomorrow, Chipotle is giving away Free Burritos... If you wear a backpack... 1. Show up to any Chipotle location... Tomorrow, August 20th Show up wearing: - backpack - school apparel - back to school related ...and then you can get FREE BOGO burritos Completely Free!! Must show up between these times: CHIPOTLE CELEBRATES BACK- TO-SCHOOL SEASON WITH SCHOOL SPIRIT BOGO AND CHIPOTLE SUNDAYS DEAL On Thursdays, August 20, guests wearing school apparel or accessories can receive a BUY-ONE-GET-ONE (BOGO) while supplies last from 3 pm local time until closing at participating Chipotle restaurants. On Sundays, August 23, August 30 and September 6, guests who mention the back-to-school spirit when they order in-restaurant or on the Chipotle app or website can receive a free entree with code SUNDAYS. NEWPORT BEACH Calif., Aug. 17, 2020 You n your friends can get FREE burritos!! Because...