Why it worked
This video leverages a popular brand and a compelling offer (free drinks) to drive foot traffic and engagement. The clear, concise instructions and the visual appeal of the drinks make it highly shareable.
Summary
Crumbl is giving away free dirty sodas on August 8th. To get a free drink, customers need to show up to any Crumbl location between 8am and 10pm and ask for one of their new dirty sodas, with a limit of one drink per person.