Why it worked
The video taps into the relatable experience of parents making meals for their children, especially with a focus on saving money and creative presentation. The "octopus" hot dogs and the use of a mini waffle maker add a touch of novelty that likely increased engagement.
Summary
A stay-at-home mom prepares breakfast for her two children, making waffles with chocolate chips and scrambled eggs with hot dogs. She then plates the food, adding Nutella to the waffles for one child and ketchup to the eggs for the other.