Feeding my 6 and 3 year old today

@laura_lucks

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SoundTikTok sound · original sound - laura_lucks

Promoted product

Dairy Queen

Why it worked

The video combines relatable content about feeding children with a personal opinion on a relevant social issue (free school lunches), creating engagement through discussion. The inclusion of a popular treat like Dairy Queen at the end also adds a positive and shareable element.

Summary

The creator prepares breakfast, lunch, and dinner for her two young daughters, discussing her personal views on free school lunches. The video showcases the preparation of eggs, sausages, meatloaf, and concludes with a trip to Dairy Queen for ice cream.

Structure

1Discussing free school lunches
2Preparing breakfast and lunch
3Making meatloaf for dinner
4Getting ice cream from Dairy Queen

Product placement

Minute Rice: ACTS - it is added to ground meat to make meatloaf. Removing it would change the meatloaf recipe. Heinz Tomato Ketchup: ACTS - it is added to ground meat mixture and drizzled on top of meatloaf. Removing it would change the meatloaf recipe. Dairy Queen: ACTS - ice cream is purchased and consumed. Removing it would change the video's ending. OREO: ACTS - cookies are placed into a lunchbox. Removing them would change the lunchbox contents. Goldfish Smiles: ACTS - crackers are placed into a lunchbox. Removing them would change the lunchbox contents.

On-screen text

Feeding my 6 and 3 year old today 🍳🍓🍇🍔🍦

Original caption

we love a sweet treat🍳🍓🍇🍔🍦 #wmkeiad #kideating #kidbreakfast #kidlunch #kiddinner @OREO @goldfishsmiles @Minute Rice @heinz @Dairy Queen

More from @laura_lucks

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Transcript

What are your thoughts about free lunch for school-aged students? When I say free lunch, I obviously don't mean free, nothing is free in this world. I just technically mean taxpayer funded, right? We live in the state of Pennsylvania and in Pennsylvania, all kids are entitled to a free breakfast and lunch, no matter your income or your parents' income. Every child should be fed. But whether or not you have free lunch as well is really dependent on the school district you're in. Some years you may, some years you may not. Now, my personal belief, and I'm curious what you guys's thoughts are on this, is that to be perfectly honest, my opinion on this matter isn't completely black and white because I see every single side. I feel, you know, growing up, we were like lower middle class and I remember my mom pinching pennies trying to come up with lunch money for us because we didn't quite qualify for the reduced free lunch. So I can definitely see how free lunch could benefit that middle class family especially. Anyway, breakfast was dippy eggs and sausage for the girls. Lunch I kept it simple with dippable lunchables and then dinner I made meatloaf with rice, and we went and got Dairy Queen because I was craving some ice cream.