Squishy Hunting in Japan

@sadieegrace

40.1K followers · usually 8.3K views a post

Views

553.8K

Likes

54.6K

Comments

143

Shares

3.0K

SoundTikTok sound · original sound - oun.44

Promoted product

MOOSH Harajuku

Why it worked

The video taps into the popular "squishy hunting" trend on TikTok, showcasing a visually appealing store and relatable creator reactions to cute, slow-rising toys. The creator's genuine excitement and slight disappointment create an engaging narrative that resonates with viewers interested in fidget toys and Japanese novelty shops.

Summary

The creator visits MOOSH Harajuku, a store specializing in squishies, to hunt for new additions to her collection. Despite finding many cute items, she is disappointed by the lack of larger squishies and decides to leave without a purchase, hoping to return when they restock.

Structure

1Arriving at MOOSH Harajuku
2Browsing mini squishies
3Discovering a giant naan squishy and sushi squishies
4Interacting with a slow-rising croissant squishy
5

Original caption

📍MOOSH, Harajuku! This store fed my 2018 squishy addiction 😌 #squishy #needoh #squishies #fidgets #travel

More from @sadieegrace

Product placement

MOOSH Harajuku: ACTS - it is a store selling squishies. Removing it would change what happens in the video. Barbapapa: APPEARS - it is a brand name on packaging. Removing it would not change what happens in the video. I Bloom: ACTS - it is a brand of squishies that the creator is interacting with and considering purchasing. Removing it would change what happens in the video.

On-screen text

Squishy Hunting in Japan OPEN 10:00-18:00 Thank you for visiting our store! Returns/exchanges are only accepted for defective items. Damage caused by customer is not covered. 本店不接受因顾客原因造成的退换货。 Thank you for visiting our store! Returns/exchanges are only accepted for defective items. Damage caused by customer is not covered. 本店不接受因顾客原因造成的退换货。

Transcript

Squishy Hunting in Japan Squishy shopping with me in Japan Here it is Oh my gosh These are like the mini squishies so cute Oh my gosh y'all they have a giant non Ooh they have sushi Bro this is so slow rising It's actually insane Guys I think TikTok blew this place up There's like no more big squishies Kind of sad The videos that I would watch they had so many big squishies So cute Guys I think I'm gonna get one They're by I Bloom It's like a blind box Thank you I'm so sad They said they're restocking tomorrow so maybe we'll come back Thanks for watching bye guys