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All breakouts
MOOSH Harajuku
100Talking HeadStory Open hook
Hook
Squishy Hunting in Japan
@sadieegrace
37.4K followers · usually 5.4K views a post
Views
541.3K
Likes
53.8K
Comments
139
Shares
2.9K
Selling · Other Product
Why it worked
The video taps into the popular "squishy hunting" trend on TikTok, showcasing a visually appealing store and relatable creator reactions to cute, slow-rising toys. The creator's genuine excitement and slight disappointment create an engaging narrative that resonates with viewers interested in fidget toys and Japanese novelty shops.
Summary
The creator visits MOOSH Harajuku, a store specializing in squishies, to hunt for new additions to her collection. Despite finding many cute items, she is disappointed by the lack of larger squishies and decides to leave without a purchase, hoping to return when they restock.
Structure
- 1Arriving at MOOSH Harajuku
- 2Browsing mini squishies
- 3Discovering a giant naan squishy and sushi squishies
- 4Interacting with a slow-rising croissant squishy
- 5Noticing the lack of large squishies
- 6Leaving the store without buying
Product placement
MOOSH Harajuku: ACTS - it is a store selling squishies. Removing it would change what happens in the video.
Barbapapa: APPEARS - it is a brand name on packaging. Removing it would not change what happens in the video.
I Bloom: ACTS - it is a brand of squishies that the creator is interacting with and considering purchasing. Removing it would change what happens in the video.
Original caption
📍MOOSH, Harajuku! This store fed my 2018 squishy addiction 😌 #squishy #needoh #squishies #fidgets #travel
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