This is my far the brandiest Brandy I've ever been to.

@sadieegrace

37.4K followers · usually 5.4K views a post

Views

672.5K

Likes

150.4K

Comments

173

Shares

4.2K

Selling · Other Product

Brandy Melvilleseen in 10 videos →

Why it worked

The video leverages the popularity of the Brandy Melville brand and the aspirational aspect of shopping in an international location (Japan). The creator's enthusiastic and relatable commentary, combined with clear visuals of desirable merchandise, creates an engaging "shop with me" experience that resonates with viewers interested in fashion and travel.

Summary

The creator takes viewers on a shopping trip to a Brandy Melville store in Japan, showcasing various clothing items and the store's ambiance. She highlights popular items like Tokyo-themed merchandise, shorts, and tops, expressing her excitement about the store's offerings and the overall shopping experience.

Structure

1Introduction to the Brandy Melville store in Japan
2Showcasing Tokyo-themed merchandise
3Highlighting specific clothing items (crew necks, shorts, tops)
4Exploring different levels of the store
5Discovering accessories like AirPods holders and jewelry
6

Original caption

FOUR STORIES??? DEFINITELY the cutest brandy I've been to so far 😌 #brandymelville #brandy #LA #shopping #japan

More from @sadieegrace

Their other posts in the index, biggest breakout first.

Concluding the shopping trip with purchases

Product placement

Brandy Melville: ACTS - it is the store where the creator is shopping and showing off merchandise. Removing it would change the video's focus and content. It is the subject of the video.

On-screen text

ELECTRIC NEW YORK RADIO SILENCE TOKYO TOKYO TOKYO TOKYO TOKYO

Transcript

This is my far the brandiest Brandy I've ever been to. Come shopping with me at the Brandy in Japan! The Brandy in Japan. There's a lot of people inside. I'm hoping to find some teal guys. We're here. No line to get in, but look how packed it is inside. I'm starting to see some teal. They have a lot of Tokyo merch here. One thing that Hawaii didn't have. Ooh, this crew neck is really cute. They also have it in gray. More Tokyo merch. It is four stories here. Let's go downstairs. So cute. I'm starting to see some teal. This is my far the brandiest Brandy I've ever been to. The vibes are just on point. I'm also gonna get these shorts. They do have this dark teal top and this design in the same color. I do see some teal shorts over there though. Oh my gosh, they have like little mini AirPods holder. Look at their huge jewelry wall. They have another orange top. Should I get it guys? I'm actually obsessed with orange. They have so many cute stickers. I love this strawberry one. Back secured. Stay tuned for.