Apple PR Package??

@sadieegrace

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Selling · Other Product

Apple iPad

Why it worked

The video leverages the aspirational nature of receiving a PR package from a major brand like Apple, combined with the satisfying unboxing ASMR elements and a relatable message encouraging content creation.

Summary

The creator unboxes a PR package from Apple, which includes an iPad, Magic Keyboard, Apple Pencil, and a case. She expresses excitement and gratitude for the products, highlighting the upgrade from her previous iPad.

Structure

1Unboxing the PR package
2Revealing the iPad and accessories
3Assembling the iPad with the case and keyboard
4Demonstrating the Apple Pencil attachment
5Expressing excitement and gratitude
6Encouraging viewers to create content

Product placement

Apple: ACTS - provides the iPad, Magic Keyboard, Apple Pencil, and iPad case. Removing these would fundamentally change the video's content and purpose. Apple: APPEARS - logo on the iPad and boxes. Removing these would not change the video's content.

Original caption

Can't wait to use this when I go back to school! Thank you so much @apple 🫶 #apple #ipad #microinfluencer

More from @sadieegrace

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On-screen text

Apple PR Package??

Transcript

Are you freaking kidding me? You guys, Apple sent me PR. Let's do an unboxing. This is crazy. First things first, they sent me an iPad and of course, they gave me a Q case to go with it. As well as the Apple Pencil. And you cannot have an iPad without a Magic Keyboard. Literally, what even is my life right now? My dog's having the freaking zoomies. Let's just get into the unboxing. Let's do a little ASMR while we're waiting for it to start up. Look at this gorgeous color. Let's unbox the case. That looks so sleek. I love it. Now let's put on the Magic Keyboard. Wow. That is insane. Oh my gosh, I'm living in a dream. Someone pinch me, please. Let's do the Apple Pencil while we're waiting for it to start up. This is actually magnetic and it snaps right on the top. This is such a great upgrade because my other iPad is so small and slow. Thank you so much Apple. I don't know who needs to hear this, but start posting content. Don't care about other people's opinions. Literally just put yourself out there. Trust me.