Why it worked
The video combines relatable daily routines with spiritual and self-care elements, appealing to a niche audience interested in witchcraft and wellness. The creator's aesthetic and the inclusion of a shopping trip add visual interest and a sense of aspiration.
Summary
The creator shares a "spiritual baddie day" routine, including hair care with Mielle oil, meditation with incense, and making matcha. She then visits a mystic fragrance shop and enjoys fish and chips in the park.