POV: Trying a birria burrito for the first time

@flycrunch

106.9K followers · usually 9.9K views a post

Views

41.3K

Likes

3.2K

Comments

33

Shares

628

Selling · Other Product

Tulum Mexican Restaurantseen in 2 videos →

Why it worked

The video taps into the popular 'food review' and 'trying new things' trend, using a POV format to create an immersive experience for the viewer. The genuine excitement and positive reaction to the food, especially the birria burrito, make it relatable and aspirational, encouraging viewers to try it themselves.

Summary

The creator tries a birria burrito for the first time from Tulum Mexican Restaurant. They first try a pineapple drink, which they find refreshing, and then the burrito, which they declare the best thing they've ever had, especially when dipped in the accompanying broth.

Structure

1Ordering food
2Trying the drink
3Unveiling the burrito
4First bite of the burrito
5Dipping the burrito in broth
6Recommending the restaurant

Product placement

The video features Tulum Mexican Restaurant, showing the exterior, the ordering process, the food (burrito and drinks), and the address of the restaurant.

Original caption

Trying a birria burrito for the first time #pov #rhodeisland #newengland #birria #mexicanfood

More from @flycrunch

Their other posts in the index, biggest breakout first.

Call to action

Yo, you guys got to go check out Tolu in Providence Road Island.

On-screen text

POV: Trying a birria burrito for the first time 1039 Douglas Ave Providence RI 02904

Transcript

Let's try a burrito. Hello, can I do a burrito and uh the peanut butter without the alcohol? Oh. That's it. We got the food. I've never heard of a burrito, so I'm so excited to try this. First, let's try the peanut butter without alcohol. Oh, I wasn't expecting that. It has a really nice pineapple taste with like a milky creamy mixture. This is really nice. It's very refreshing. Now, let's stick a look at the burrito. Oh my god, no, that looks crazy. Oh my god, it's about to hit. It also comes with the bro Let's try it. Oh my god. That's the best freaking thing I've ever had. Look at all that meat. No, that's good. That's such a good combo. Now, let's try it with the broth. This thing's hot. Oh my gosh, I do not want to drop this. Let's dip it. Oh my. That made it even better. Just look at that bite. Yo, you guys got to go check out Tolu in Providence Road Island. This is so freaking good.