Why it worked
The video taps into the universal desire for travel and experiences, using a simple checklist format that encourages engagement and personal reflection. The use of emojis and flags adds visual appeal and makes the content easily digestible.
Summary
The video presents a list of 20 popular travel experiences, suggesting that the average person has completed only four of them. It displays the list with corresponding country flags and emojis, inviting viewers to count how many they have done.
Structure
- 1Introduction of the list concept
- 2Display of the list items 1-10
- 3Display of the list items 11-20
- 4Implied call to action to count completed items
On-screen text
THE AVERAGE PERSON HAS DONE 4 OF THESE:
1. Eat pizza in Italy
2. Tango in Argentina
3. Go to Carnival in Brazil
4. Clubbing in Germany
5. Bike ride in the Netherlands
6. Climb the Great Wall in China
7. Drink champagne in France
8. Do karaoke in Japan
9. Watch the sunset in Santorini
10. Beach club in Bali
11. See the Northern Lights in Sweden
12. See the Pyramids in Egypt
13. Road trip in the USA
14. Drink mojitos in Cuba
15. Drink beer in Belgium
16. Eat borscht in Russia
17. Visit Dracula's Castle in Romania
18. Eat tapas in Spain
19. Soak in the Blue Lagoon in Iceland
20. Have afternoon tea in London