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Starbucks Coffee Company

29 videos25 creators

Why it worked

The video taps into a common relatable experience (traffic jams caused by popular new businesses) and uses social media buzz as a hook, making it highly shareable and engaging.

Summary

A new Starbucks in Rutherford is causing significant traffic congestion, with long queues forming for the drive-thru. The video captures the scene and includes a brief interview with a customer discussing the hype around the new opening.

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Transcript, structure and on-screen text

4 beats, a 107-word transcript and 3 lines of on-screen text — the parts you need to write your own version.

Original caption

A new Starbucks venue which opened in Rutherford on Thursday has been causing traffic congestion along the New England Highway. Council rangers today helped direct motorists braving a growing drive-thru line to get their coffee fix after police were called yesterday to manage traffic snaking around the corner of the highway and John Street. Maitland mayor Philip Penfold reminded drivers on social media that they are “not permitted to hold up traffic to turn into a business”. #NBNNews #starbucks #starbucksrutherford #trafficbuildup #traffic jam #newenglandhighway