WHO OWNS WHO?

@ghost.equity

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SoundTikTok sound · original sound - ghost.equity

Why it worked

The video uses a relatable analogy (Mr. Krabs and the soda wars) to explain a complex financial concept (corporate ownership structures). The animation style is engaging, and the use of familiar brands makes the abstract topic more accessible and intriguing, leading to high viewer retention and shares.

Summary

This video explains the complex ownership structures of major corporations, revealing how large investment firms like Blackrock often own stakes in competing companies. It highlights that the visible competition between brands is often a public show, while the real power and decision-making lie with the unseen investors who own multiple companies across various industries.

Structure

1Introduction to corporate ownership and competition
2The Coca-Cola vs. Pepsi rivalry and its impact
3The role of investment firms like Blackrock
4How ownership structures influence competition
5The question of who truly owns whom

Product placement

The video discusses Coca-Cola and Pepsi as major competitors, and mentions investment firms like Blackrock, Vanguard, and State Street. It also shows logos and products associated with these companies and industries.

Call to action

Follow for more

On-screen text

WHO OWNS WHO? ALL SECRETLY FIZZCO GLOBAL GLOBE SODA CORP BITEBURGER INC PUBLIC COMPANY MARKET CAP: £48B TICKER: FZZ PUBLIC COMPANY MARKET CAP: £52B TICKER: GLOB PUBLIC COMPANY MARKET CAP: £67B TICKER: BITE OWNERSHIP FIZZCO PUBLIC COMPANY GLOBE SODA PUBLIC COMPANY COCA-COLA PROFIT GLOBAL LEADER STRONG BRAND CONSISTENT GROWTH COCA-COLA RUNNING GIANT PROBLEM PEPSI BIGGEST COMPETITOR COCA-COLA PUBLIC COMPANY MARKET CAP: £245B TICKER: KO PEPSI PUBLIC COMPANY MARKET CAP: £206B TICKER: PEP RIVALRY SPEND ADVERTISEMENTS ATTACK ADS REAL TASTE. REAL REFRESHMENT. THE ORIGINAL. THE BEST. MORE REFRESHING. MORE FOR YOU. THAT'S JUST BETTER. SHELF SPACE BATTLE FOR CUSTOMERS COKE PEPSI PUBLIC EVERYONE IS WATCHING DANGEROUS TRUTH COKE PEPSI BOTH LOSE EVERYBODY PRICE $1.29 MATCHED COKE NEW PRICE $1.29 PEPSI PRICE $1.29 MATCHED PRICES PRICE WAR COCACOLA COST PRICE $0.89 PRICE $0.89 BOTH BELOW COST LESS MONEY PRODUCE GOOD FOR WHO? LOW PRICE KRABS $ PROFITS VS COKE PEPSI IF SO CUSTOMERS BAD COMPANIES DIVIDEND $0.12 WHO BENEFITS? OWNERSHIP BLACKROCK INVESTOR POWER POWER OUTSIDE. OWNERSHIP COMPANY SITTING OWNERSHIP COKE PEPSI BURGER BANK PHARMA MEDIA TOP FUNDS INVESTMENT FIRM SODA BURGER AIRLINES BANKS PHARMA MEDIA BECAUSE SPREAD MAJOR OWNERSHIP LIST RANK OWNER SHARE 1 TOP FUND PARTNERS 12.4% 1 TOP FUND PARTNERS 12.4% 1 TOP FUND PARTNERS 12.4% 1 TOP FUND PARTNERS 12.4% 1 TOP FUND PARTNERS 12.4% 1 TOP FUND PARTNERS 12.4% 1 TOP FUND PARTNERS 12.4% SAME NAMES COCACOLA MCDONALD'S BURGER KING AIRLINES PHARMACEUTICAL MEDIA TOP FUNDS INVESTMENT FIRM SODA CEO AIRLINES CEO BURGER CEO INVESTOR PORTFOLIO OWNED BY OWNED BY KRAB FIZZ NEW! BOLD. CRISP. UNSTOPPABLE. OCEAN BURST NEW! REFRESH. RECHARGE. REPEAT. MARKET ADVERTISEMENTS PUBLIC SHOW KRAB FIZZ OCEAN BURST DIFFERENT SHOW OWNER BETWEEN DIFFERENT OWNER LIVE CORPORATE DEBATE CONSUMERS ARGUMENTS GROUND OWNERSHIP INVESTMENT PARTNERS OWNERSHIP KRAB FIZZ OCEAN BURST ABOVE THE FIGHT IS LOOK DEEPER BRANDS (WHAT YOU SEE) COCA-COLA NIKE McDONALD'S APPLE SHAREHOLDERS (WHO OWNS THEM) BlackRock Vanguard State Street ULTIMATE OWNERSHIP (WHO OWNS THE OWNERS) ? WHO COMPETE? BEVERAGES BANKING PHARMACEUTICALS SAME HAVE ENTIRE WHO'S COMPETING? BRAND A BRAND B SHAREHOLDER SHAREHOLDER WHOM? BRANDS FIGHT. OWNER COCA-COLA pepsi OWNER OWNER 1 OWNER 2 HOLDING CO. BRAND A BRAND B TELEVISION BIGGER STORY. INVESTMENT FUND A INVESTMENT FUND B COMPANY A COMPANY B COMPANY C WHO OWNS THE OWNERS? MAP OWNERSHIP INVISIBLE LAYER KRAB FIZZ OCEAN BURST OWNERS APPEARS COMPANY INVESTOR HIDDEN OWNERSHIP OWNERSHIP MAP ? FOLLOW FOR MORE

Original caption

Who Really Owns Who? 🤔💸 #finance #investments #stocks #companies #financetok

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Transcript

Why do all companies secretly own each other behind the scenes? Mr. Krabs is an executive running Coca-Cola, but he has a giant problem. Across the streets sits his biggest competitor, Pepsi. Every year they spend millions on advertisements, attack ads fighting each other, fighting for shelf space, battle for customers. Everyone is watching. But Mr. Krabs knows something dangerous. If the fight ever becomes real, everybody, both lose. If he cuts prices to steal customers, Pepsi will cut prices too. Then Coca-Cola cuts prices again, and before long, both companies are selling their go-drinks for less money than it takes to produce it. So, who benefits? Krabs starts asking a strange question. If competition is so good for customers, why is it so bad for the companies who own the companies? That's where Blackrock comes in. The real power isn't always sitting inside the company. Sometimes it's sitting above it. So instead of focusing on the logos, he starts looking at the shareholder list. And that's where things get weird. The same giant investment firm keeps appearing again and again. Coca-Cola, Pepsi, Burger King. Investor owned. Coca-Cola, Pepsi, Burger King, McDonald's, Airlines, Banks, Pharmaceutical, Media companies. Because money is spread across every major player. It matters less which brand captures the customer, and more that the same top owners keep the CEO and suddenly, the market looks different. The advertisements look different. The rivalries look different. The public arguments between brands look different. Because while consumers focus on the battle happening at ground level, the ownership structure exists several floors above the fight. And that ownership structure is almost invisible. The deeper he looks, the more one question keeps appearing. Who competes? The same investor has stakes across entire industries. Who's actually competing? Whom? The brands may fight. The advertisements, each public argument. Executives may argue on television, but the bigger story, the ownership map tells a much more complicated story. And once you start looking who owns the owners, a new question appears. Who owns who? Follow for more.