acaba

@marcosrouder

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SoundTikTok sound · original sound - marcosrouder

Promoted product

Pepsi

Inicio | Pepsi

3 videos3 creators

Why it worked

The video effectively breaks down a marketing campaign by highlighting its innovative approach of giving creators control and involving the community, making it relatable and informative for viewers interested in marketing strategies.

Summary

The video analyzes a marketing campaign where influencer Nil Ojeda collaborates with Pepsi to sell one million bottles in 15 days. The creator highlights three reasons why this campaign is effective: giving creators control over sales, involving the community, and associating a sales KPI with the campaign.

Structure

1Introduction of the Pepsi x Nil Ojeda collaboration.
2Explanation of the 15-day challenge to sell 1 million Pepsi bottles.
3Discussion of the campaign's effectiveness and three key reasons.
4

Original caption

Analizando la colaboración de @Pepsi_es x @nil 🤓 #marketing #campañademarketing #pepsi #nilojeda

More from @marcosrouder

Product placement

Pepsi: ACTS - it is the product being sold and promoted through a sales challenge. Removing it would change the video's focus. Nil Ojeda: ACTS - he is the influencer collaborating with Pepsi and is central to the campaign's execution. Removing him would change the video's narrative. The Milfos: APPEARS - it is a watermark/logo of a channel or group, and its removal would not change the video's content or narrative.

On-screen text

ANALIZANDO LA COLABORACIÓN: PEPSI x NIL OJEDA GANA 10.000€ DE @pepsi_es bar de confianza

Transcript

acaba Muy acaba de hacer algo que muy pocas marcas se atreven a hacer. El y es darle el control de ventas creador en Ojedá. campaña En esta campaña Nil tiene 15 días para vender 1.000.000 de botellas en este caso de Pepsi. y beber de @pepsi_es bar de confianza decirles que qué? tiene Mundo. M'SHAKES y Nil Ojeda os están estafando The Milfos y yo también por retos, drops, vender unidades tiempo segundo caso tiene y éxito de me caso el asociar KPI de caso veces no tipo En definitiva, ¿creéis que llegarán al millón de ventas? Sí o no. Os dejo una encuesta en comentarios.