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Hook
Burger King
@marcosrouder
90.0K followers · usually 2.7K views a post
Views
962.1K
Likes
55.1K
Comments
650
Shares
2.3K
Why it worked
The video effectively analyzes a real-time brand crisis, providing a marketing perspective on Burger King's decision to cancel a collaboration with a controversial influencer. This timely and relevant topic, combined with the creator's commentary on crisis management, likely resonated with viewers interested in marketing and social media trends.
Summary
Burger King has canceled its collaboration with content creator El Xokas due to controversial statements, removing his menu option and issuing an official statement. The video analyzes this crisis management from a marketing perspective, highlighting the brand's decisive action.
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Transcript, structure and on-screen text
6 beats, a 269-word transcript and 11 lines of on-screen text — the parts you need to write your own version.
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Original caption
BurguerKing acaba de retirar su menú junto a El Xokas 😬🍔 Analizando esta gestión de crisis de marca desde una perspectiva de #marketing #burguerking #xokas
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