INNISFREE HAS A NEW SPF?!

@_leaveitblankk

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Selling · Ecom Product

Innisfree Daily UV Defense Sunscreen Lotion https://www.amazon.com/stores/InnisfreeUS/page/22554241-3787-4203-9287-673537121640?ref_=cm_sw_r_cp_ud_dp_x_T79694986F9981833999_1 ↗

Why it worked

The video effectively uses a relatable problem (running out of a favorite product) and a timely event (Amazon Prime Day sale) to create interest. The creator's genuine enthusiasm and clear demonstration of the product's benefits, particularly its lack of white cast and pleasant scent, make it a compelling soft sell.

Summary

The creator reviews a new Innisfree SPF 50+ sunscreen, highlighting its lightweight, hydrating, and non-greasy formula with no white cast. They mention it will be on sale for Amazon Prime Day and provide a link to their Amazon storefront for easier purchasing.

Structure

1Introducing the new Innisfree SPF
2Showing the old product is empty
3Revealing the new SPF 50+ and Prime Day sale
4Describing the product's benefits
5Applying the sunscreen and demonstrating its texture

Original caption

AD #innisfree_partner INNISFREE HAS A NEW SPF?! Shop more from @Innisfree US during Amazon Prime Day (6/23 - 6/26) for up to 40% off! #skincare #spf #innisfree #viralskincare

More from @_leaveitblankk

Their other posts in the index, biggest breakout first.

6Expressing satisfaction with the scent and finish

7Providing a call to action with a storefront link

Product placement

The creator is holding and demonstrating the Innisfree Daily UV Defense Sunscreen Lotion, applying it to their face and discussing its properties.

Call to action

I'm going to be linking this to my Amazon storefront so you guys have an easier time finding this. And happy shopping!

On-screen text

INNISFREE HAS A NEW SPF?! IS MY CURRENT INNISFREE SUNSCREEN IS ALMOST GONE. THERE'S NOT A DROP LEFT. NOW THEY CAME OUT WITH THE SPF 50+!!! WHICH IS GOING TO BE 40% OFF FOR AMAZON PRIME DAY (6/23-6/26). WHY DID I GET A SALE WHEN I FIRST BOUGHT THIS? WHAT IT IS: A LIGHTWEIGHT, KOREAN SPF 50+ PA++++ SUNSCREEN WITH ADVANCED UVA PROTECTION—NO WHITE CAST, NO PILLING, BREAKOUT FRIENDLY, AND NON-COMEDOGENIC. INVISIBLE KOREAN SPF. LET'S TRY IT. USUALLY SMELL BUT OH MY GOSH, THIS SUNSCREEN SMELLS SO GOOD. OBVIOUSLY, I ALREADY KNOW THAT THE SUNSCREEN IS NOT GOING TO HAVE ANY WHITE CAST, BUT I WANT YOU GUYS TO SEE FOR YOURSELF. SO, I'M GONNA SMEAR IT ALL OVER MY FACE. AND YOU COULD SEE HOW EASILY EVERYTHING BLENDS IN. GOSH. AMAZING. HYDRATING. OH YEAH. SO LOOK AT THAT. LOVE. GLOWY LOOK. BUT IT ALSO DOESN'T MAKE ME FEEL GREASY AT THE SAME TIME. THIS. I'M GOING TO BE LINKING THIS TO MY AMAZON STOREFRONT SO YOU GUYS HAVE AN EASIER TIME FINDING THIS. AND HAPPY SHOPPING!

Transcript

INNISFREE HAS A NEW SPF?! My current Innisfree sunscreen is almost gone. There's not a drop left. Now they came out with the SPF 50+!!! Which is going to be 40% off for Amazon Prime Day (6/23-6/26). Why did I get a sale when I first bought this? What it is: A lightweight, Korean SPF 50+ PA++++ sunscreen with advanced UVA protection—no white cast, no pilling, breakout friendly, and non-comedogenic. This is an invisible Korean SPF. Let's try it. I usually cannot stand the smell of sunscreen, but oh my gosh, this sunscreen smells so good. Obviously, I already know that the sunscreen is not going to have any white cast, but I want you guys to see for yourself. So, I'm gonna smear it all over my face. And you could see how easily everything blends in. Gosh, it smells amazing. It is really hydrating. Oh yeah. So look at that. Love. Glowy look. But it also doesn't make me feel greasy at the same time. This. I'm going to be linking this to my Amazon storefront so you guys have an easier time finding this. And happy shopping!