CHICAGO HAS NO FROZEN YOGURT??

@kati.catalogna

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27.3K

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SoundTikTok sound · There She Goes

Promoted product

Yoberri

Why it worked

The video taps into a common frustration (lack of a specific food item in a city) and offers a solution, leveraging a viewer comment for a specific recommendation which adds social proof and a clear call to action.

Summary

The creator explores Chicago, discovering a highly recommended froyo shop called Yoberri after hearing there's a lack of frozen yogurt options in the city. She tries a specific mix recommended in the comments and finds it to be delicious.

Structure

1Discovering a perceived lack of froyo in Chicago
2Finding Yoberri in Lincoln Park
3Trying a recommended marshmallow fluff and rice krispy mix
4Enjoying the froyo and recommending the shop

Product placement

Yoberri: ACTS - it is an ice cream and froyo shop that the creator visits and consumes from. Removing it would change what happens in the video.

Original caption

Your frozen yogurt prayers have been answered 🙌🙌 #froyo #chicagoinfluencer #chicagocontentcreators #chicagorecommendations #lincolnparkchicago

More from @kati.catalogna

Call to action

check out Yoberri 2224 N Clark next time you need an afternoon sweet treat

On-screen text

CHICAGO HAS NO FROZEN YOGURT?? Chicago yogurt Lincoln Park another this get and mix oh be YOBERRI 2224 N Clark time afternoon

Transcript

Apparently there's a problem in Chicago where we have no frozen yogurt but there is a great froyo place in Lincoln Park and another comment on another video telling me to try this place and get the marshmallow fluff and rice krispy mix in TRUST on it and oh my gosh be so good. You should check out Yoberri 2224 N Clark next time you need an afternoon sweet treat

#ad I had so much fun at TESO Life, there is so much to look at and try I could’

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